When I think of music videos I think of MTV and Vevo, but for me, many music videos lack creative direction, meaning and general substance. Far from the culture of bling and ego are music video's that move you, they provoke thought and wonder at the technical ability and talent needed to create such a great video. This video for me is a perfectly crafted piece of art enhancing and elevating the music track that it accompanies.
Ninja tune have always pushed the limits of creativity within the music scene and i urge you to get amongst it, regardless of your musical tastes.